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Cognitive Consistency: A Fundamental Principle in Social Cognition
Gawronski, Bertram and Fritz Strack (Eds)
Guilford Publications / Hardcover / 2012-01-01 / 1609189469
Cognitive Science
price: $91.95
494 pages
In Stock (Ships within one business day)

This volume provides an overview of recent research on the nature, causes, and consequences of cognitive consistency. In 22 chapters, leading scholars address the pivotal role of consistency principles at various levels of social information processing, ranging from micro-level to macro-level processes. The book's scope encompasses mental representation, processing fluency and motivational fit, implicit social cognition, thinking and reasoning, decision making and choice, and interpersonal processes. Key findings, emerging themes, and current directions in the field are explored, and important questions for future research identified.

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