This book provides a guide for midwives and doulas who want to establish a maternity-related business offering services such as pregnancy complementary therapies, antenatal classes, lactation support or full doula care. The book is designed to help potential entrepreneurs explore whether this is the right decision for them and provides guidance on the legal, financial and business aspects of setting up in private practice, specifically tailored to maternity care. Advice is given on marketing and pricing and there is debate around the professional and ethical issues for midwives and doulas, including avoiding conflicts of interest and maintaining professional integrity. Case studies of midwives and doulas who have taken the step to set up in private practice are included, and there are various activities to help the reader with their personal plans for their business.
This is an excellent book that provides great insight and support for those midwives, doulas and other individuals who may have the vision or an innovative idea that they wish to develop into their own private business venture but have no idea where to begin. The author Denise Tiran utilizes her own experience as midwife, lecturer, complementary practitioner and successful business woman to share a very insightful and frank step-by-step approach in establishing and maintaining a maternity-related business in a highly competitive market.
It is a definite addition to undergraduate Midwifery education programmes, as it is important for future midwives and those aspiring to be leaders of the profession, to understand the intricacies of writing a business case, being cognizant of pricing and budgeting to fully appreciate the cost of everyday maternity care.
Throughout the book are practical tips and activities for the reader to undertake and devise their personal business plans as well as a number of case studies from courageous midwives who have taken the step to set up their private practice: giving the content authenticity and credibility whilst at the same time endorsing the ethical, legal and professional considerations, that the midwife/doula entrepreneur must fully understand.
It will certainly be a key text for the trail blazing 4-year undergraduate MSci Midwifery with Leadership programme at the University of Leicester!
— Professor Jayne E Marshall FRCM, PFHEA, PhD, MA, PGCEA, ADM, RM, RGN, Foundation Professor of Midwifery, University of Leicester
As a midwife of 40 years, and having very recently ventured into a business arena, I found Denise Tiran's new book The Business of Maternity Care a timely and valuable resource. Although my enterprise is focused on learning for student midwives and midwives, I found the introduction to the concept of business for midwives and the advice and tips shared reassuring and helpful. This book would also be useful to other health care workers who venture into this new world.
— Dr Sheena Byrom RM OBE, Director all4maternity
About the Author:
Denise Tiran MSc RM PGCEA is a midwifery lecturer, complementary practitioner and an international authority on maternity complementary medicine. She is Educational Director of Expectancy, the leading provider of accredited courses for midwives on aromatherapy and other complementary therapies. Denise is also editor of the acclaimed Bailliere's Midwives' Dictionary, now in its 13th edition.