The classic study of the creative process from the national bestselling author of Flow
creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
About the Author:
Mihaly Csikszentmihalyi is professor and former chairman of the Department of Psychology at the University of Chicago.
His previous books include Flow and The Evolving Self. Flow was shown on the 1993 NBC Super Bowl broadcast as the book that inspired Jimmy Johnson, then coach of the Dallas Cowboys. It was also a selection of the Book-of-the-Month Club and the Quality Paperback Book Club.