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The Cultural Animal : Human Nature, Meaning, and Social Life
Baumeister, Roy F.
Oxford University Press / Hardcover / 2005-01-01 / 0195167031
Social Psychology
price: $50.50 (may be subject to change)
464 pages
Not in Stock, usually ships in 7-10 business days

What makes us human? Why do people think, feel and act as they do? What is the essence of human nature? What is the basic relationship between the individual and society? These questions have fascinated both great thinkers and ordinary humans for centuries. Now, at last, there is a solid
basis for answering them, in the form of accumulated efforts and studies by thousands of psychology researchers. We no longer have to rely on navel-gazing and speculation to understand why people are the way they are - we can instead turn to solid, objective findings. This book, by an eminent
social psychologist at the peak of his career, not only summarizes what we know about people - it also offers a coherent, easy-to-understand, though radical, explanation. Turning conventional wisdom on its head, the author argues that culture shaped human evolution. Contrary to theories that
depict the individual's relation to society as one of victimization, endless malleability, or just a square peg in a round hole, he proposes that the individual human being is designed by nature to be part of society. Moreover, he argues that we need to briefly set aside the endless study of
cultural differences to look at what most cultures have in common - because that holds the key to human nature. Culture is in our genes, although cultural differences may not be. This core theme is further developed by a powerful tour through the main dimension of human psychology. What do people
want? How do people think? How do emotions operate? How do people behave? And how do they interact with each other? The answers are often surprising, and along the way the author explains how human desire, thought, feeling, and action are connected.

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