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Building Media Relationships, Second Edition
Susan Sommers
Oxford University Press / Softcover / 2008-10-01 / 0195426959
Language Arts & Disciplines / Work-related
price: $124.99 (may be subject to change)
264 pages
Not in Stock, usually ships in 7-10 business days

A solid media relations plan is one of the most powerful tools a company or organization can draw upon to raise a profile, attract new clients, and generate sales. Building Media Relations, Second Edition, is a comprehensive guide to working professionally and productively with the media.

Sommers provides readers with the critical theories and strategies necessary for successful media planning and management. Throughout this edition, readers are exposed to tools and techniques - from the use of media kits, databases, and event planning, to the necessity of research, analysis, and evaluation - that shape the success of media relations professionals and the businesses they represent. This book is a phenomenal resource for anyone who is responsible for generating media understanding and coverage.


About the Author

Part 1: Understanding Media Relations
1. The Role of Media Relations
2. Understanding the Media
3. Media Relations in Practice

Part 2: Developing a Media Relations Program
4. Conducting Research
5. Analyze: Problems, Goals, and Strategies

Part 3: Executing a Media Relations Program
6. Developing a Media Database
7. Creating a Media Kit
8. Contacting the Media
9. Managing Media Interviews
10. Staging Media Events
11. Monitoring the Media, Measuring and Evaluating Success

Part 4: Issues Management and Crisis Communications
12. Defining Your Issues and Creating a Plan
13. Avoiding/ Preparing for a Crisis and Creating a Plan
14. Crisis Communication and Management (with contributions from Kim Taylor Galway, Perfect 10 Communications)

Appendix A: Media Relations Past and Present
Appendix B: Corporate Case Study: Who Said Being Wealthy was Easy? Defining the Client and the Need for Private Banking in Canada

About the Author:

Susan Sommers is an award-winning journalist, speaker and trainer, marketing consultant, educator, and coach with over thirty years of experience in business communications. She is one of Canada's leading experts in marketing and media relations consulting and training.

Susan has developed credit courses in Marketing and Media Relations for Schulich School of Business (York University), University of Western Ontario, Ryerson Polytechnic University, and Sheridan College. She currently teaches through the University of Toronto Continuing Studies, Sprott School of Business (Carleton University), Humber College, and Canadian Fundraiser.

For over fifteen years, Susan also has designed and delivered hundreds of workshops, presentations, and in-house training programs for corporations, retailers, small business owners, sales professionals, associations, non-profits and government agencies. She is a popular Keynote Speaker and workshop leader for associations, Boards of Trade, and Chambers of Commerce in North America.

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Sommers, Susan
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