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Rethinking Consciousness: A Scientific Theory of Subjective Experience
Graziano, Michael S.A.
W. W. Norton / Hardcover / 2019-09-01 / 0393652610
Cognitive Science
reg price: $38.95 our price: $ 33.11
256 pages
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Neuroscientist and psychologist Michael S. A. Graziano puts forward a groundbreaking new theory on the origin of consciousness.

Focusing attention can help an animal find food or flee a predator. It also may have led to consciousness. Tracing evolution over millions of years, Michael S. A. Graziano uses examples from the natural world to show how neurons first allowed animals to develop simple forms of attention: taking in messages from the environment, prioritizing them, and responding as necessary.

Then some animals evolved covert attention—a roving mental focus that can take in information apart from where the senses are pointed, like hearing sirens at a distance or recalling a memory.

Graziano proposes that in order to monitor and control this specialized attention, the brain evolved a simplified model of it—a cartoonish self-description depicting an internal essence with a capacity for knowledge and experience. In other words, consciousness.

In this eye-opening work drawn from his and other scientists’ experiments, Graziano accessibly explores how this sense of an inner being led to empathy and formed us into social beings. The theory may point the way to engineers for building consciousness artificially, and even someday taking the natural consciousness of a person and uploading it into a machine for a digital afterlife. Graziano discusses what a future with artificial conscious might be like, including both advantages and risks, and what AI might mean for our evolutionary future.

Reviews and Endorsements:

Explore consciousness with a leading neuroscientist, talented writer, and the researcher who has put forth one of the subject’s central theories. For those intrigued by the deep and enduring mysteries of the human mind, this is a first-class intellectual adventure.—Brian Greene, author of The Elegant Universe

Graziano’s attention schema theory marks a milestone by offering a plausible, mechanistic answer to the hard problem [of consciousness].—Aaron Schurger, Science

About the Author:

Michael S. A. Graziano is professor of psychology and neuroscience at Princeton University, where he teaches and heads a lab. The author of four previous neuroscience books, he has written for the Atlantic, the New York Times, the Huffington Post, and Aeon and lives in Princeton, New Jersey. His hobbies include writing fiction, composing music, and ventriloquism.

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Cognitive Science
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