Because the majority of all coaches in business today earn less than a living wage, coaches need help in order to succeed in the business of coaching, and they need it now. The Business and Practice of Coaching is the first text to show new and experienced coaches exactly what they need to do, to thrive in the challenging business of coaching.
Using a "coaching approach" to the business of coaching — a combination of specific business information, case examples and profiles of successful coaches, insider tips and ideas, and motivational action plans, veteran business coaches Lynn Grodzki and Wendy Allen give readers strategies to:
Incorporate the five coaching competencies that signal to others that you are a masterful coach.
Complete a process of inquiry that defines your innate coaching specialty and the heart of your coaching services.
Target and segment a niche market to make a bigger impact as a coach.
Implement the eight best marketing approaches to bring in new coaching clients and know the marketing ideas that coaches do best to avoid.
Embrace an entrepreneurial mindset, a requirement for business success.
Know how to set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business not just to own but to sell.
Learn risk management strategies that can keep a coach out of legal trouble, how to avoid confidentiality conflicts, the best way to design a coaching agreement, and other ethical considerations that can minimize business problems.
The book also shows coaches how to understand the emerging body of knowledge that makes coaching a unique profession and offers a wealth of information in a section called "Profiles in Coaching "—a behind the scenes look into the businesses of a dozen successful coaches. Grodzki and Allen give coaches a way to take advantage of current trends and avoid past hype within the quickly changing coaching profession, so that the business they build today is viable tomorrow. --- from the author