NLP provides a set of tools that allows us to take major steps toward overcoming limitations. The NLP modeling process involves finding out how the brain operates by analyzing language patterns and nonverbal communication. The results of this analysis become part of the step-by-step strategies or programs that may be used to transfer skills to other people and applications.
NLP provides a way to look past the behavioral content of what people do, to the forces behind those behaviors: to the structures of thought that allow people to perform effectively. NLP provides a framework and a language that model the relevant mental strategies used by creative people so that those processes can be communicated, stimulated, and managed in a systematic way. This book examines the structure and principles of creativity, to enhance the creativity and productivity of individuals, teams, and organizations.
--- from the publisher