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How to Write For a General Audience : A Guide for Academics Who Want to Share Their Knowledge With the World and Have Fun Doi
Kendall-Tackett, Kathleen
American Psychological Association / Softcover / 2007-06-01 / 0979212537
Reference / Language and Literacy
price: $28.50 (may be subject to change)
286 pages
Not in Stock, usually ships in 3-6 business days

Are you an academic who would like to find a wider audience for your work? Have you ever wondered how colleagues manage to publish thought-provoking magazine articles or books that appear on local bookstore shelves? One component of those colleagues' success is knowing how to simplify their writing and use language that the general reader understands. They also know which publishers to approach and how to pitch their ideas.

In this book, Kathleen Kendall-Tackett, a seasoned psychologist with a successful record in publishing for a broad market, shows academics how to communicate their ideas effectively to a wider audience. With humor and personal anecdotes, she provides practical information on coming up with ideas for articles and books, beating procrastination, and writing effective, jargon-free prose.

Most academics know little about the business end of publishing. In this book, they'll find helpful tips on locating a publisher, pitching an idea, working with editors, negotiating a book contract, and promoting one's finished product.

Readers will find that the simple editing techniques in this book dramatically improve their writing and make writing more fun. This book belongs on the shelf of every aspiring crossover author.

--- from the publisher


Getting Started: From Idea to First Draft
Finding Time to Write: Time Management for Writers
Why We Bore: The Seven Deadly Sins of Academic Writing
The Art of the Story: How Narrative Nonfiction Can Add Interest to Your Writing
Working With Other Writers and Writers' Groups
Preparing Your Final Manuscript for Submission
The "E" Word: Working Well With Editors
Writing Articles for Magazines, Newsletters, and Web Sites
Selling Your Book Idea: How to Find a Publisher
How to Write and Submit a Book Proposal
Sign on the Dotted Line: An Overview of Book Contracts
Book Promotion I: Working With a Publicist and the Media
Book Promotion II: Seminars and Web Marketing
Some Final Thoughts
About the Author

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