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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, Updated and Expanded
Medina, John
Pear Press / Softcover / 2014-04-01 / 098326337X
The Brain - for the layperson / Work-related
price: $21.95 (may be subject to change)
304 pages
Not in stock - ships in one week.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget-and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule-what scientists know for sure about how our brains work-and then offers transformative ideas for our daily lives.

Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, you'll understand how your brain really works-and how to get the most out of it.

About the Author:

John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.

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The Brain - for the layperson
Work-related