We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Organizes the currently unstructured area of color psychology literature
Provides state-of-the-art reviews for each research area
Puts color psychology on the map by establishing it as a coherent scientific discipline
Andrew J. Elliot, University of Rochester, New York
Andrew J. Elliot is Professor of Psychology and Director of the Approach-Avoidance Motivation research group at the University of Rochester, New York.
Mark D. Fairchild, Rochester Institute of Technology, New York
Mark D. Fairchild is Associate Dean of Research and Graduate Education of Rochester Institute of Technology's College of Science, and Director of the Program of Color Science and Munsell Color Science Laboratory.
Anna Franklin, University of Sussex
Anna Franklin is a Professor in the School of Psychology at the University of Sussex and Director of the Sussex Colour Group.
Andrew J. Elliot, Mark D. Fairchild, Anna Franklin, Andrew Stockman, David H. Brainard, Karl R. Gegenfurtner, Robert Ennis, Gerald H. Jacobs, Don Dedrick, Marc H. Bornstein, John L. Barbur, Marisa Rodriguez-Carmona, Michael A. Webster, Neil R. A. Parry, Paul Kay, Jules Davidoff, Anna Wierzbicka, Ian Watts, John B. Hutchings, Martin Stevens, Lina Maria Arenas, Alice E. Lown, Michael S. Wogalter, Christopher B. Mayhorn, Olga A. Zielinska, Li-chen Ou, Brian P. Meier, Karen B. Schloss, Stephen E. Palmer, Anya Hurlbert, Angela Owen, Charles L. Folk, James P. Higham, Sandra Winters, Adam D. Pazda, Tobias Greitemeyer, Joanna M. Setchell, Markus A. Meier, Russell A. Hill, Robert A. Barton, Ian D. Stephen, David I. Perrett, Charles Spence, Mark S. Rea, Mariana G. Figueiro, Christopher Witzel, Thorsten Hansen, Michael D. Robinson, Tianwei Liu, Jessica L. Bair, Garrett M. Johnson, Jamie Ward