What do our clothes say about us?
How do the clothes we wear affect our moods and emotions?
How does the fashion industry encourage us to aspire to look in a certain way?
The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.
With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.
Table of Contents
2. Mental Health and Fashion
3. Fashion Consumption
4. Fashion, Self and Identity
5. Fashion and Behaviour
About the Author
Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.
About the Series
The Psychology of Everything
People are fascinated by psychology, and what makes humans tick. Why do we think and behave the way we do? We've all met armchair psychologists claiming to have the answers, and people that ask if psychologists can tell what they're thinking. The Psychology of Everything is a series of books which debunk the popular myths and pseudo-science surrounding some of life's biggest questions.
The series explores the hidden psychological factors that drive us, from our subconscious desires and aversions, to our natural social instincts. Absorbing, informative, and always intriguing, each book is written by an expert in the field, examining how research-based knowledge compares with popular wisdom, and showing how psychology can truly enrich our understanding of modern life.
Applying a psychological lens to an array of topics and contemporary concerns - from sex, to fashion, to conspiracy theories - The Psychology of Everything will make you look at everything in a new way.