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Understanding New Media: Extending Marshall McLuhan
Logan, Robert K.
Peter Lang / Softcover / 2010-10-01 / 1433111268
Sociology / Language Arts & Disciplines
price: $55.84 (may be subject to change)
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

About the Author:

Robert K. Logan (PhD, MIT, 1965) is Professor Emeritus of Physics and St. Michael’s College Fellow at the University of Toronto. He is the author of many books and articles including Understanding New Media: Extending Marshall McLuhan, (Peter Lang, 2010) and The Future of the Library: From Electric Media to Digital Media (Peter Lang, 2016).

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