The impression you make as a leader has the power to build, enhance, or sabotage your authority and your ideas--discover how to convey the essence of leadership in your every interaction. Leadership is emotional, not just transactional. But most books about leadership overlook the value of the impression you make as a leader. How do leaders sound? What do leaders say and not say? How do leaders tell stories, send emails, run meetings (especially virtual meetings), give speeches, conduct interviews, and even listen to others? While you are undoubtedly empathic, optimistic, visionary, responsive, authentic, supportive, creative, and of course humble, it's not enough to just be that way. You have to be able to communicate these qualities. Drawing on his experiences as a leadership coach, as well as his personal experience holding senior positions at Time Inc., Audible, PBS, MTV, and the ASPCA, Joel Schwartzberg offers tips and takeaway on topics like going from merely informing to genuinely inspiring, understanding the three kinds of persuasion, making the best use of the strategic pause, and many more. Understanding your leadership impression is vitally important: it is the first piece of evidence on which you and your ideas will be judged and your best chance to lay a foundation of confidence, competence, and commitment. Reviews and Endorsements: “In the business world, clear points, effective storytelling, and deep audience understanding open doors and close deals. Practicing what it teaches, this is a go-to guide for leaders and aspiring leaders looking to master those skills in a wide range of modern settings and platforms.” —Jason Seiken, CEO, QCatalyst; former Chief Content Officer, The Daily Telegraph; and former Editor in Chief, WashingtonPost.com
“Words matter, and The Language of Leadership shows you how to wield them as a leader to move minds and make a positive impact.” —Mignon Fogarty, author of Grammar Girl’s Quick and Dirty Tips for Better Writing and founder of the Quick and Dirty Tips podcast network
“Offering fresh, actionable tactics and scrutinizing real-world examples from modern leaders and influencers, the book is a must-have resource on any leader’s bookshelf.” —Fran Hauser, startup investor; former Digital President, Time Inc.; and bestselling author of The Myth of the Nice Girl About the Author: Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Apron, the Brennan Center for Justice, Comedy Central, the American Jewish Committee, and North Point Ministries. He currently serves as senior director of strategic and executive communications for the New York City ASPCA. Schwartzberg's articles on effective point-making have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine, and he's been the featured guest on business and communication podcasts. He is also a former competitive national public speaker champion and was inducted into the National Forensic Association Hall of Fame in 2002. |