Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement. About the Author: Only 26 years old, Allen Gannett is the founder and CEO of Trackmaven, a software analytics firms he launched five years ago that helps marketers find the patterns in their marketing data to prove their ROI and improve results. The startup has raised almost $30 million dollars in institutional financing and has been used by Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, Carnival Cruises, GE, MGM Resorts, MailChimp, Farmers Insurance and more. Gannett is also an active angel investor and previously was a General Partner at Acceleprise, an early stage venture capital fund. He was listed in both Inc. and Forbes’ “30 Under 30” lists. Author Residence: Washington, D.C. |