First published in 1967, this remarkable title from one of history’s greatest minds remains a must-read in the world of creative thinking.
Based on the tenet that an error can lead to the right decision, de Bono guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyse our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use.
There are three courses, each five days long and each created to focus on a different style of thinking, featuring:
The Bottles Problem
The Blocks Problem
The End Game
A true life-changer, this book will have you thinking in ways that you never thought were possible.
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.