Get your ideas flowing with These Cards Will Change Your Ideas.
This new series of self-help cards begins with advice on how to improve your idea generation. Need some practical starting points to get your brain working? Take a break, break the rules, throw it away and start again. The cards offer 50 pieces of bite-sized but practical advice by an expert in the field.
Nik Mahon is a Senior Teaching Fellow at University of Winchester School of Art, UK. His subject areas include advertising, art direction, creativity and idea generation. He is the author of several books including Basics Advertising: Ideation (2011) and Magma Sketchbook: Idea Generation (Laurence King, 2014).