Charisma=C, Art=A, Science=S, Practice=P
The most skillful performers and communicators understand and apply the best of art and science.
You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you.
The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, which emotions to build in an audience (and in which order).
About the Author:
David Hodgson is a Master Practitioner and Trainer of NLP, has the British Psychological Society Level A&B, a Diploma in Careers Guidance and a Diploma in Management. He is a Training Consultant in the North East who has worked with companies such as Orange, Walkers Crisps, the NHS, the Institute of Careers Guidance and Association of Graduate Careers Services. He works with young people and those who work with them on motivation, goal setting, life skills and employability.