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The Brain Always Wins: Improving Your Life Through Better Brain Management
Dr. John Sullivan and Chris Parker
Urbane Publications / Softcover / 2021-02-01 / 1912666731
Neuro Linguistic Programming (NLP) / Sport & Exercise Psychology
price: $25.95 (may be subject to change)
256 pages
Not in Stock, usually ships in 7-10 business days

‘I can highly recommend this book if you want to learn more about the secrets of the brain, and how to unlock these secrets to achieve a more healthful and fulfilling life.’ Dr Jonathan Peake

Now fully revised, The Brain Always Wins is the practical guide to improving your life through better brain management. It is based on one simple fact: Our brain controls and determines everything we do! How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel - all are determined by our amazing brain. We have to take care of our brain because it takes cares of us - and the great news is that we can! In this fully updated new edition, the authors have updated the examples to incude the latest scientific research and data, as well as including a full range of new practical PROCESS activities and recommendations.

In The Brain Always Wins John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.

About the Author:

John is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns.

Chris is a highly experienced management trainer, business consultant, lecturer and writer. He has provided training in communications and influence for a wide range of clients including blue-chip organisations, Local Education Authorities, public and private leisure providers, sportsmen and women, politicians, actors and healthcare professionals.

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