A world-renowned marketing expert and number-one New York Times bestselling author reveals how mastering a few words can change your life.
Almost everything we do involves words. We use words to persuade others, communicate ideas, and connect with loved ones. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action.
What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it to motivate, engage, and persuade. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to harness the power of magic words.
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are. — Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. — Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World
I am grateful to be one of the many who have learned from this master teacher. — Jim Collins, author of Good to Great and coauthor of Built to Last
A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you. — Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking
There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. — Scott Galloway, New York Times bestselling author of Adrift and The Four
About the Author:
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”