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Map of the Soul - 7: Persona, Shadow & Ego in the World of BTS
Murray Stein with Steven Buser and Leonard Cruz
Chiron Publications / Softcover / May 2020
9781630518509 (ISBN-10: 1630518506)
Archetypal (Jungian) Psychology
price: $19.95 (may be subject to change)
Not in Stock, but usually ships within 2-3 weeks

Beyond summarizing the three volumes on Persona, Shadow and Ego in the Map of the Soul series, this latest book explores the entire BTS album, start to finish, revealing profound insights into the collective psyche of BTS.

The title of BTS’s latest album, Map of the Soul: 7, captivates the mind with its suggestive and alluring imagery. It came as a surprise to many fans. Expected was an album that would follow upon Map of the Soul: Persona with songs about Shadow or Ego. While the new album does indeed include songs with these themes, it is much more complex and broader in vision than expected. The number 7 suggests mystery. It catches the mind’s attention with its symbolic significance. What does this number mean in relation to the idea of a “map of the soul?” This book dives into this mystery and explores the unconscious reaches of our mind.

Fans of BTS from around the world will marvel at the depth of meaning in the songs contained in Map of the Soul: 7. They take the listener into deep reflection upon the meaning of striving and ambition, the dangers of worldly success, and the amazing resiliency of the human spirit to recover and go on despite the pitfalls on life’s journey. The songs themselves function as a map for souls who are setting out in life and engaging in challenging relationships. The songs are reflective, mirroring what we find within ourselves in our struggles to become and to thrive.

When you stand on the threshold of a new land, it is useful to have a map as your guide. The great psychologist of the 20th Century, Carl Jung, created a Map of the Soul that many people in his time found more than a little helpful, even lifesaving. It is even more so now, for people in the 21st Century, caught in the profound complexities of modern life. Armed with this map, people are better able to find their way successfully through life’s journey. Today, BTS is putting this map into the hands of their fans. For this great service we are profoundly very grateful.

Table of Contents


Chapter 1: BTS and the Number 7

Chapter 2: Reflections on the Lyrics of BTS’ Map of the Soul: 7

Chapter 3: A Review of the Map of the Soul


Chapter 4: An Introduction to Persona

Chapter 5: BTS, Jung and the True Self

Chapter 6: Persona and Your Identity

Chapter 7: Love Yourself, Know Your Name, Speak Yourself


Chapter 8: An Introduction to Shadow

Chapter 9: The Shadow


Chapter 10: An Introduction to Ego

Chapter 11: The Ego

About the Authors:

Murray Stein, Ph.D. is a Training and Supervising Analyst at the International School of Analytical Psychology Zurich (ISAP-ZURICH). He was president of the International Association for Analytical Psychology (IAAP) from 2001 to 2004 and President of ISAP-ZURICH from 2008 to 2012. He has lectured internationally and is the author of In MidLife, Jung's Map of the Soul, Minding the Self, Outside Inside and All Around and The Bible as Dream. The first volume of his Collected Writings, titled Individuation, has recently been published. He lives in Switzerland and has a private practice in Zurich, Switzerland.

Leonard Cruz, MD is the Editor-in-Chief of Chiron Publications and co-founder of the Asheville Jung Center. He is a contributor to several edited volumes, The Unconscious Roots of Creativity, A Clear and Present Danger: Narcissism in the Era of President Trump, and Map of the Soul - Persona: Our Many Faces and co-authored DSM-5 Insanely Simplified. He currently works in the field of addiction medicine and is exploring the uses of ritual and myth in treatment of substance use disorders.

Steven Buser, M.D. trained in medicine at Duke University and served 12 years as a physician in the U.S. Air Force. He is a graduate of a two-year Clinical Training Program at the C.G. Jung Institute of Chicago and is the co-founder of the Asheville Jung Center. He has worked for over 20 years in private practice psychiatry. He currently works in the field of addiction medicine and serves as Publisher of Chiron Publications.

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